Real Estate Videography Pricing: How Much Should You Pay?

In the modern age, real estate videography has become an art form. Video and photography are combined to capture the best possible footage of properties for sale.

For an idea of how much you should expect to pay for real estate videography, research several companies in your area.

So, How Much Does Real Estate Videography Cost?

A number of factors determine the cost of videography services, including the experience and reputation of the videographer, the location and duration of the shoot, whether it’s an event or not, and the equipment needed.

The majority of real estate videographers and media companies charge on a tiered system. Depending on the size of the property to be filmed, the equipment used, and the number of hours needed to edit/produce your finished product, these prices can become much more costly.

You can expect to pay an hourly rate of $80 – $200 per hour for a local photographer or videographer.

Where and How to Promote Your Real Estate Video

Realtors have to stand out in the current market. YouTube channels, TikTok posts, and Instagram reels are becoming increasingly popular among realtors.

All of these platforms are free platforms for you to share your video content.

Keep your posts consistent, whether you hire a videographer or record them yourself! Here are some ideas to get you started if you are unsure what to film:

  • A client’s testimonial
  • A tour of the neighborhood
  • Tips for buying and selling homes
  • Updates on the market
  • The anniversary of a client’s home purchase or sale
real estate video of kitchen

Would you like to reach a larger audience beyond your immediate circle of influence? Promote your videos through paid advertising. If done correctly, Facebook and Instagram video ads can still be very effective.


How much does real estate videography cost?

Most services charge based on the size of the property and the type of footage required. The hourly rate of a local photographer or videographer can range from $80 – $200/hr.

How do I get a job in real estate videography?

Creating a portfolio of your own is the best way to showcase your experience to a media company. Start networking with people in your industry by setting up your LinkedIn profile. Having completed your resume and LinkedIn, start applying to every job posting you find interesting!

Perhaps you want to start your own videography company. Depending on the quality of footage you want to shoot, the equipment will cost between $1,500 and $10,000. Check out this video for the recommended tech and tips on how to shoot real estate videos.

Are real estate videos worth the effort?

Yes, absolutely! The production of video is a commitment, but it will attract attention to your brand. Video content that is creative and relatable will be seen and remembered by people. Furthermore, you can repurpose one video into many different types of content that you can distribute to different channels.

What videos should a realtor make?

Are you having trouble deciding what content to film as a realtor? You don’t need to create a Hollywood masterpiece for every video, just start and keep doing it! You might consider filming client testimonials, neighborhood tours, and market updates in your area.

How long should a real estate video be?

The answer to this question is really a matter of personal preference. A real estate video could be as short as 30 seconds, depending on your marketing goals. If you are taking a more in-depth tour of a property, it may take five to ten minutes. Find out what works best for your audience by trying both short and long-form videos.

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