In an era deeply marked by digital transformation, where being on the internet is synonymous with existing and remaining, it is essential for businesses not only to have a website but also to learn how to position it, that is, to reach the top positions on the first page of Google results. Regardless of your business model, the importance of focusing your efforts on making your website stand out among the millions of sites that exist on the Internet is that in this way you can ensure that your website is found, increase the amount of traffic and therefore thereby increasing the chances of making big profits.

Now, considering that the Internet is a fierce and competitive terrain, achieving a good position for your website in the Google results pages may seem impossible to achieve, but the reality is that if it is possible to obtain a prominent position in Google through the use of an innumerable number of techniques that you can apply, among them optimization techniques within your website (SEO On-Site), optimization techniques outside your website (SEO Off-Page), as well as other techniques that They contribute to the increase in traffic to your website, give your site greater relevance and authority, and ultimately, allow you to rank in the best positions in Google. Next, we will describe in detail how to get your business website ranked on Google:

1. Set one or two long keywords that match the intent of your target reader.

A fundamental aspect of On-Site SEO is incorporating carefully researched keywords into your website. Basically, keywords are those terms by which people may be searching for the service or product that you offer on Google, for which it is very important to know your target audience in depth. It can be tempting to include as many keywords as possible in a post, but nowadays that hurts SEO as too many keywords are considered by search engines as stuffing and don’t offer a good reader experience.

It is recommended that you set one or two long-tail keywords per blog post. Longer keywords, often based on questions, keep your post focused on the specific goals of your audience and are often more impactful than short words. Additionally, you can try free keyword search tools to find the ones that generate the most traffic for your website.

2. Include selected keywords in specific parts of your post

One thing to keep in mind once you’ve selected a keyword or two is knowing where to include them so they rank high in search results. The four essential places where you should include your keywords as they give the reader and search engines an idea about the content of your publication are: the title (specifically within the first 60 characters to avoid being cut off by Google in the SERP or at the beginning in the case of long titles), URL, headers and body (mention your keyword in a natural way without falling into excesses as you would risk being penalized) and in the meta description.

3) Optimize your meta description

It is appropriate to clarify that the meta description is the text that appears in the SERPs and allows readers to know what the link is about. Basically, through the meta description search engines determine if your content is what they are looking for or not and it is an important factor to increase the click rate. For this reason, to optimize the meta description, it is recommended that it be unique, descriptive and attractive, include 1 to 2 sentences (140 to 160 characters), contain target keywords, include calls to action.

4) Use URL structures that help your visitors.

Search engines favor website URLs that make it easy for them and website visitors to understand the content of the page. For this reason, you should structure URLs in such a way that they serve as a categorization system for readers, letting them know where they are on the website and how to access new pages on the site.

5) Optimize the loading speed of your website

Another important aspect to position your business website in Google is to carefully review your website for errors or problems that could be preventing you from having a better ranking in Google. It should be noted that neither users nor search engines like a web page that takes time to load. Competition is so varied these days, and any opportunity you give a person to walk away from the competition, they’ll take advantage of. Therefore, make sure that your website is as technically optimized as possible and has a fast loading speed.

6) Make sure your website is mobile friendly

In current times, thanks to technological advances, the number of people who use a search engine from their mobile phones is increasing, which is why Google first shows the results optimized for mobile devices, hence the importance of making your website is compatible with these devices. Not only is it enough to ensure that the format and loading speed of the website are suitable for mobile devices, you must also learn the best practices for mobile web design in order to facilitate navigation and offer a good user experience through the web. mobile device screens.

7) Create quality content

One of the fundamental aspects to achieve a good position in Google and increase traffic to your website is the content. It is extremely important that you publish quality content that adds value to potential customers, as this increases the chances that users will stay longer on the website and even better that they return. In addition, generating attractive content will help your brand to be perceived as an expert in its field of activity and, at the same time, will encourage users to download and share the information that is being provided to them.

It should be noted that the use of duplicate content should be avoided. Duplicate content refers to when two websites have the same content (and in serious cases, even the exact same code). To make your site unique, it is recommended to use unique images of your product, add alt tags to your images and optimize the titles of these images.

8) Incorporate visual elements into your content

High-quality visual elements contribute to the positioning of the website and, at the same time, to the generation of leads because they tend to capture the attention of users, improve their experience, guarantee their permanence on the site and stimulate them to positively move forward. through the stages of the commercial process or simply to carry out the action you want on your website to increase your conversions.

For example, videos have become one of the elements most used by companies when creating content due to their great effectiveness in transmitting valuable information in a matter of minutes, captivating and entertaining users, since their flexibility allows shaping messages, presenting them in a unique way, plus it’s especially useful for those users who don’t have enough time to read long articles. You can also use infographics, templates, webinars, among other elements.

9) Use internal linking.

Internal links to other pages on your website tell search engines how relevant your content is and also help readers discover other pages within your website, making it a great practice to improve your website’s rankings business website in Google and at the same time help your visitors to get more information from your content. Keep in mind that the more internal links point to your website, the more likely it is to be given priority for indexing.

10) Create backlinks

Backlinks are links to your website from other websites, that is, other websites that link to your website, give it popularity and allow you to increase the amount of qualified traffic, especially if it is from complementary companies or influencers. Now, you may be wondering how these backlinks contribute to the positioning of your business website in Google, and the reason is that the quality and quantity of pages that link to your website represents one of the criteria that Google takes into account to determine the importance of your website and rank it in their search engine results pages.

In this sense, if any of your content gets links from other sites, that content will naturally rank higher with search engines since backlinks not only help search engines discover links to your site and crawl them effectively but also indicate to Google that your website is authoritative and trustworthy (as long as the links to your website come from secure websites), which inevitably helps you improve your ranking.

On the other hand, to build backlinks you can try contacting reputable websites and offer them to write a guest post where you can link to their website in the body or author bio. Also, you can find broken links on other websites by using SEO tools and offer yours as a replacement.

11) Paid search ads

Although it is true, it is possible for your website to appear organically in the first positions of the first page of Google results, through techniques such as SEO. But, it should be added that organic positioning is not achieved overnight, in general, it requires some time. Now, one way to get better rankings faster is through a small investment in search ads linked to a set of words relevant to your brand. These ads are known as a pay-per-click or PPC strategy, and in order to get your ad to appear in the top positions, you must win an automated auction that takes into account the price per click you bid for a given keyword, as well as the quality of your website.

There are several platforms that allow you to create an online ad, among which Google Ads (formerly known as Google Adwords) stands out as the most used. Google Ads works in a much easier way than is often thought. It consists of determining the keywords for which we are interested in being shown, writing impressive ads, setting the bids, that is, indicating the maximum amount of money that you are willing to pay for each click on your ad (your maximum CPC) and analyzing results to optimize campaigns.

12) Constantly update your content

Another of the classification factors that Google takes into account when positioning a website is the updating of the content. Make sure as much as possible to add new content, replace outdated images, add new links, fix broken links or images, modify the title, modify the meta description and add new keywords. Renewed posts greatly increase CTR and climb to the top positions.

13) Add image alt text.

Images are important content within your blog posts, however, for them to benefit your website’s positioning they must include specific and descriptive alternative text since that way the search engines recognize that it is an image. Also, image alt text improves the user experience by displaying inside the image container when an image cannot be found.

14) Analyze your results

Monitoring success represents a great advantage when implementing techniques to position the business website in Google. Real-time analytics can be accessed from Google Analytics, for example, which is a free tool that allows you to get an invaluable source of data on just about every conceivable aspect of your site, from your most popular pages, to bounce rates. , the number of conversions, even the demographics of the visitors. All the information you can get from Google Analytics will allow you to identify which strategies and types of content are working, which ones need improvement, and which ones you shouldn’t waste time on.

In summary, there is a long list of SEO techniques or tips that contribute significantly to the positioning of your business website, however, incorporating the techniques mentioned above both inside and outside your website will undoubtedly allow you to achieve an advantageous position on the pages of Google search engine results and thus make huge profits.

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